2012 Election: Gallup Review To Show New Details On What Went Wrong

Romney-Obama (VOA)
BOSTON -- Gallup, the company that has faced intense criticism after its polling consistently understated President Barack Obama's support during the 2012 campaign, shared details of its ongoing review of its election polling methods on Saturday.

Over a four-week period before the November 2012 election, Gallup's daily tracking poll showed Republican opponent Mitt Romney leading by margins ranging from 1 to 7 percentage points, including a 4-point Romney lead just 10 days before the election. Obama defeated Romney by a 51 to 47 percent margin.
Shortly after the election Gallup's editor-in-chief Frank Newport pledged to conduct an internal review of Gallup's telephone survey methodology. As promised, Newport reviewed on Saturday the kinds of studies conducted on issues including drawing samples...

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